Gotta have my bowl, gotta have toys in cereal!
Remember the days when you bought your box of cornflakes, or coco pops, or whatever it may be. And the big exitement was the toy inside, thats what everybody always wanted.
I think the British were a lot different to Americans in how we gained 'the glorious prize'. Americans saw it as more of a prize 'that will choose its owner'. And therfore the prize belonged the whoevers bowl it fell into.
Here in Britain we took a very selfi...different approach. It was simply first to open the box and dig out...