It's Friday! - We So Excited...?

I don't want you to base your judgement on what i've said in this blog. So if you haven't seen it yet, try and watch this music video. Friday by Rebecca Black. I'm sorry.
WARNING - The following music video is both annoying and addictive!

Surely everybody has now heard the horrific song by Rebecca Black. Now i'm not going to dedicate this whole blog to insulting her and critisizing her song. Now, dont get me wrong, i'd love to do that. But I can't help but feel that would be a pretty harsh thing to do. Particularly as the song has continued to grow on me over the last two days, and (to my shame) i've been finding it more and more addictive, and hate myself for it!

Rebecca Black has become famous practically over night with the official video alone already reaching over 12 Million views within the last week(despite the video being online for over a month now). She's suddenly getting a lot of attention, particularly in the online community, trending on Twitter, spreading on Facebook, and generally gaining a lot of attention. Although, i doubt anybody would agree that it's good attention.

Rebecca is not too different to a lot of the musical 'talent' that is recieving a lot of praise(and money) for songs that just don't reach the standard that we should be expecting and demanding.

Now, before i start defending her, i just want to get out of my system how awfully bad I consider 'Friday' to be. The lyrics are dreadful, boring and repetitive. Her voice has clearly been altered quite a bit, yet it still has a slight odd noise to it that it seems they just couldn't take out.

Why did they have lyrics such as 'We so excited'?! Is this what they see as targetting at a young audience? I mean the odd changes to grammer and pronunciation is fine, but 'We so excited' is just so bad, i don't even understand why the decision was made to say it like that? It's so much easier to add 'are' into the middle of that sentence.

I think it's important to note that Rebecca is simply a young girl trying to live her dream. Whether she should be trying to live the dream aged 13 is another subject for another blog. But I think the issue is that the intention is for all of us to take this song seriously and view it as an attempt to get good recognition and praise for a job well done.
If this was simply a girl putting in a lot of effort to try and produce something for fun and to share with people then i think it would not have exploded into anything near as big as it is right now.
The idea that this was made with the vision of projecting Rebecca into stardom much like Justin Bieber or Miley Cyrus is what we find laughable. The rushed style of the song and the video makes it seem as though they are mocking the music industry and try to take in some easy money. Obviously this isn't the work of Rebecca, this is the people behind the music that are trying to target a very easy, gullible market of young teenagers.

In some ways i agree with a comment made on Yahoo! when they covered the recent products of 'Ark Music Factory' who are behind Rebecca Blacks songs. It stated that the company(based in LA) 'is a favourite of super-rich kids with pop star dreams, and, more importantly, plenty of parents' cash. The results are often music videos with high enough  production value but a deficit of talent and individuality'.

So before we start to be critical of her, i think we should turn out attention to the label and the people that have pushed ahead her song and made it the laughing stock that it has become. Because it seems that they've done her chances of a music career more harm than good. If they stopped trying to churn out as many 'young stars' as possible, and start giving each one more attention and focus, then maybe we wouldget some better quality products. And maybe, just maybe the music industry can get back some respect.

[You can read the yahoo article and see more horrific videos here - http://new.uk.music.yahoo.com/blogs/behind_the_music/47870/web-turns-on-13-year-old-singer/]

Posted in: Ark House Music Factory, Friday, it's friday, Rebecca Black, twitter, youtube